Join leading Los Angeles agent, Ferenc Laczko of SBV Talent and top casting director, Tyler Chapman and for a rare, behind-the-scenes look at how a voiceover job truly comes together. This interactive session breaks down every step of the process - from the moment casting gets the greenlight from the studio to auditions, selects, callbacks, negotiations, and final booking. Through open conversation, volunteer live reads, and collaborative feedback, Tyler and Ferenc share their perspectives on what drives each stage of decision-making and how casting directors and agents work together to bring campaigns to life. Attendees will learn how the booking process unfolds from the casting and agency sides — from first greenlight to final contract. Attendees will discover what casting directors and agents listen for in auditions and why certain reads rise to the top. Attendees will understand how collaboration between casting and agents shapes the final client decision. Attendees will explore real-world factors that influence callbacks, negotiations, and bookings. Attendees will gain firsthand insight and feedback from two industry pros to strengthen your reads, communication, and understanding of the business.