In this session we will discuss the state of the radio industry in 2026 and how it has changed over the last several years. We will cover what voice talent of all levels need to do to set themselves up for sustained success in today's challenging and highly competitive world of radio voice imaging. Among the topics we will cover are: what makes a good station voice vs a great one, how can I be successful if I don't have an agent, imaging do's and dont's, individual brand-building and effective marketing and social networking, discussing the different radio formats and their audiences, how to read radio copy (example copy will be provided and opportunity will be given to a handful of participants to test live, time permitting), determining fair-market rate structure, barter, what should be in a contract, etc.

Attendee Takeaways: Is Radio Imaging for me? Learn the nuance of different format reads, learn how to stand out in an ever-growing and very crowded field, with or without an agent, build/nurture relationships to create your individual brand loyatly.