A PowerPoint visual will be shown of Terry’s approach to scripts. Drawing on her direct work with ad agency decision makers, she has analyzed which auditions are recognized for booking consideration and why. Terry will share her approach, which includes understanding and identifying the “sell” of the spot and guiding each talent to clearly know what choices in their reads best serve the script. She will introduce talent to the complexities of each read. This method works even when instructions are confusing or contradictory. Terry’s IFactor® approach will be utilized, which results in auditioning with a point of view that stands out. After Terry guides the group through the process of identifying their choice in reads, talent will read scripts on mic and will receive adjustments for each read.

Attendee Takeaways: Talent will have a fresh approach to their audition choices. They will have been introduced to a thought process that is complex. Through an organized technique, they will know the correct choices and which way to use these choices. Their reads will have nuanced complexities that will engage the listener and, therefore stand out.