In this session, Brigid Reale and Patrick Kirchner provide practical advice for individuals embarking on a voiceover career. They emphasize a strategic approach to the VO profession, encouraging a balance of caution and enthusiasm. The discussion covers treating voiceover work as a business, setting clear goals, and developing a comprehensive business plan with appropriate financial and legal structures.
The session highlights the importance of investing in education, training, and equipment, as well as the evolution of a personal business brand. Participants will also learn how to avoid scams and access reliable recommendations for trusted resources and coaching programs. Key themes include networking, effective marketing, and building long-term client relationships, with an emphasis on maintaining professionalism and adhering to industry rates and standards.

Attendee Takeaways:
- Learn to approach voiceover as a business with clear goals and a strategic plan.
- Discover trusted resources, marketing strategies, and ways to avoid scams.
- Understand the value of professionalism, networking, and industry standards.