ALFONSO LUGO
Music producer, songwriter, composer, guitarist, singer, jingle
maker and voiceover talent.
Studied Advertising and Marketing in Sao Paulo, Brazil and music
production in Mexico and United States.
He has all the infrastructure and knowledge to develop an integral
audio campaign, from the copy, sound effects and engineering, to
composing, arranging, recording, mixing and mastering of music
and sound design on any project.
He has a strong career in the advertising world, producing original
music for TV, theater and radio commercials and being the voice
of recognized brands like Banamex, Burger King, Mercedes Benz,
Cloralex, Cinemex, Tecnológico de Monterrey, Cruz Roja Mexicana,
Harmon Hall, Bacardí, Spring Air, AT&T, Directv, Smart&Final and
Visit California, among others.
He has been invited to important advertising festivals as jury and
has won some international awards in El Ojo de Iberoamérica,
Wave, El Círculo Creativo, SOVAS, the prestigious Cannes, winning
a bronze Lion for music production and voiceover for the Paralife
campaign, among others.
Active business partner in Pulpo Escafandra (audiovisual and
animation production company), Pulp Music Co (music production
company) and Amarok Creatives + Strategies (digital marketing +
audiovisual production + social media).